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For independent, multi-vendor shops

The Shopify agency for specialty shops.

Built around the realities of brick and mortar and multivendor retail. We connect Shopify, your shop floor, and the work behind them, so your team has more time for customers and room to grow.

Shopify Partners and the people behind Invoe. Working with shops in the US, UK, and beyond.

The Ease Co team talking with a retailer in his shop

A good shop deserves
the right support.

Specialty retail is our thing. The shops with a point of view, products from many brands, and a team that knows its customers. Here are three ways we can work with you.

Start on the right foot.

Give your shop a solid foundation, whether you’re opening the doors or getting your systems properly set up for the first time.

  • Shopify, POS, hardware, and app setup
  • A starter website you can maintain
  • Opening stock and everyday routines

With Invoe. Use Invoe to bring opening purchase orders and product details together, then receive your stock and prepare your Shopify catalog.

Set up your shop

Grow beyond your current setup.

When your shop has outgrown the way you run it, connect the pieces and give your team more room to grow.

  • Shopify migrations and unified commerce
  • Retention, email, loyalty, and Manychat
  • Automation and overstock events

With Invoe. Use Invoe to keep incoming orders, receiving, and product information connected as your assortment and vendor list grow.

Plan your Shopify move

Get back on track.

A system failure, an inventory problem, or a ransomware lockout can change everything. We help you rebuild the retail operations you need to move forward.

  • Inventory and product catalog rebuilds
  • Purchase orders and vendor records
  • Better systems for what comes next

With Invoe. Use Invoe to organise the available purchase orders, product details, and vendor bills as we rebuild a usable inventory workflow.

Talk through a rebuild

Consulting projects from US$999. Clear scope and pricing before the work begins.

It’s time for unified commerce

Your ecommerce shouldn’t be an afterthought.

Your online store gives customers more ways to shop with you: after closing, from an email, when they discover you on social, or when they’d rather order from the sofa. It’s a way to meet them wherever they feel like shopping and keep that relationship going.

Someone might discover a brand on your website, come in to try it, and order again online. If those purchases live in separate systems, you’re missing part of the relationship.

Unified commerce connects your products, stock, orders, and customer history across your shop and website. We help you bring them together with Shopify and Shopify POS, so your team can see the whole picture and your customers can choose how to shop.

Plan your Shopify migration

A day in a connected shop

Found online.The right product, with useful details.

Picked up around the corner.Availability your team can stand behind.

Remembered next time.A customer relationship that keeps going.

One customer relationship, wherever they choose to shop.

More time for the work you opened a shop to do.

We’re automation specialists with retail experience. We look at where your team repeats work, where information gets lost, and what can run more smoothly. Then we build the connections and routines that give people time back.

Built by retailers. Made for your shop.

Meet Invoe, our inventory management app!

You buy from brands. Your customers buy from you. Invoe manages everything in between.

Bring your purchase orders, product details, receiving, and invoices together. See what’s coming, check what arrived, and get your next great find ready for Shopify.

We’ve been consulting with retailers since 2023. In 2026, we launched Invoe because the work keeps going between big projects. What we learned at Amor and in our clients’ shops now lives in an app that helps your team manage incoming inventory every day.

An example worth sendingTo: customers who love this brand

Your favorites
have just arrived.

The new collection is here. Come see the colors, try your size, and let us help you find your next favorite.

See what’s new

Illustrative campaign, not a live customer message.

A little more personal.

Unlock the power of your Shopify

Tell your customers
about what they love.

You know the customer who comes in for one particular brand. When its new collection arrives, wouldn’t it be useful to reach the other people who bought it, too?

We set up customer segments, email, text, and loyalty around what people buy and how they shop. Manychat automations can help turn interest on social into a visit to your store. We check permissions, connect the journey, and measure what brings people back.

Make your marketing more personalGet the free campaign planner

Local has a new opportunity

“Find this
close to me.”

Is your catalog up to the challenge?

People can want something today and still want to buy it from a local shop. You may have exactly what they’re looking for. The question is whether they can find it and tell that it’s available nearby.

Shopping agents give specialty retailers another way to be discovered. We help prepare your product details, location stock, and pickup information for local listings and the AI shopping channels your store can use.

See what a ready catalog needs

“A great gift under $50.
Somewhere I can pick it up today.”

The information behind a good answer

  • What it is and why it fits
  • The right variant and current price
  • Where it is actually available
  • How and when to collect it

Illustrative shopper request. Eligibility and local capabilities vary by channel; placement is never guaranteed.

For the brands behind great shops

Help your stockists
sell what they buy.

Your retailers need images that match the products, clear delivery updates, and answers when they need them. We help you make that part of working with your brand.

Make life easier for your stockists

Good shops, everywhere

For independent
shops in the UK, too.

We’re based in Charleston and welcome UK and international projects. We plan around your trading hours, check the tools available in your country, and agree how we’ll work with your team.

Explore our work with UK shops

Take something
useful with you.

Planning a POS move or your next customer email? Use these checklists and worksheets to work through the details with your team.

Explore the shopkeeper’s toolkit

Printable planner

The Shopify POS switch planner

What to move, what to test, and what to ask before you change systems.

Get the free resource

Campaign workbook

The customer email & text planner

Choose a customer group and plan a message around something they’ll want to hear about.

Get the free resource

Catalog checklist

The “find it near me” catalog check

Check the product details that local listings and AI discovery depend on.

Get the free resource

Launch checklist

The opening-day systems checklist

Work through checkout, stock, receiving, and staff preparation before opening day.

Get the free resource
Victoria and Michael Winter, founders of The Ease Co

Retail experience, put to work

We’ve lived the work
behind a good shop.

Victoria opened Amor in 2014, scaled it over the next decade, and sold the business in 2024. She managed more than fifty vendors and the everyday work of running a shop. As Amor grew, finding someone who understood its operations was much harder than finding help with marketing or design.

We’ve been consulting with retailers since 2023. We get to know each shop properly: the people, the buying, the systems, and the work that keeps falling back on the owner. What we build comes with the access and instructions your team needs to keep using it. We don’t gatekeep the setup.

Good questions

Before we
talk shop.

What’s the connection between The Ease Co and Invoe?

Invoe is our inventory management app for independent retailers on Shopify. We’ve been consulting with retailers since 2023 and launched Invoe in 2026 to bring that experience into an app for the everyday work of running a shop. It connects purchase orders, product details, receiving, and invoices, helping your team turn a great buy into products ready to sell.

What does The Ease Co do?

The Ease Co is the Shopify agency for independent, multi-vendor specialty shops, with a focus on brick-and-mortar retail. We help you start on the right foot, grow beyond your current setup, or rebuild after a setback. Our work includes Shopify POS migrations, automation, customer retention, catalog and inventory workflows, and team handoff. We’re based in Charleston and welcome US, UK, and international projects.

Do you work with UK shops and wholesale brands?

Yes. We welcome UK and international projects, with remote delivery and meeting times agreed around your team. Brands can work with us on stockist onboarding, product information, and wholesale relationships. Country-specific platform eligibility and any on-site support are checked during scoping.

Do we have to be on Shopify already?

No. We work with new shops, retailers considering a switch, and existing Shopify stores that want to improve how their business runs.

Do you run paid ads?

No. We focus on organic growth and customer retention: email and SMS setup, loyalty, customer segmentation, Manychat automations, and connected shopping experiences. We help turn the attention and customer relationships you already have into a better way to shop with you.

Can our team maintain what you build?

That’s the aim. We choose tools around your team, explain the setup, document the routines, and hand over the access you need. A starter website should be something you can update and build on. We can also agree ongoing support where it’s useful.

What do projects cost?

One-on-one consulting projects start at US$999. A store launch or migration is scoped separately based on the work involved. You receive a written scope and price before the project begins.

What kinds of shops are you a good fit for?

Independent specialty shops buying from multiple brands, especially brick-and-mortar retailers with an online store. Our sweet spot is an owner-led business with a growing assortment and team that needs more support than a DIY setup, without an enterprise-sized operations department. We also help new shops build that foundation and established online retailers connect their operations.

What happens on the first call?

We spend 30 minutes learning about your store, your current systems, and what needs to work better. We discuss fit and the likely next step. Tell us what’s happening in your own words. You don’t need to know which tool or service you need yet.

Do you guarantee sales or AI search rankings?

No. We improve the systems, content, and workflows within the project scope. Revenue, search placement, and AI recommendations depend on factors beyond implementation. We agree on practical measures of progress with you.

A good place to start

Grow smarter. Make room for what’s next.

You’ve put a lot into your shop. Let’s give it the systems, time, and support to make the most of the next opportunity.

Book a 30-minute call

A conversation about your store and whether we’re a fit.

Prefer to write? Tell us about your project